Selected work Good work deserves to be understood.
A high-level look at my work and the impact.
FLARE
Building community into the product.
As Flare's fourth team member, I joined them on a mission to prevent interpersonal violence and built a space for people with very different experiences of personal safety. I wore nearly every hat as we grew, built
the community into the product instead of beside it, and proved trust and growth strengthen each other.
450%
community growth
in three months
60
NPS in three months
+20%
product activation
SCALE AI
A community of one million people, with trust rebuilt in public.
4x
Sentiment improvement
KEEPLER
A member journey built for belonging, not vanity metrics.
3.5% → 53.7%
Monthly active users
NPS up 50 points
LOVABLE
A first-birthday celebration built around the people behind the community.
~40,000
New users
150+ personalized videos
KEEPLER · CUSTOMER EXPERIENCE · RESEARCH
The programs & processes underneath
Community was often the visible layer, but it was only part of the story.
These projects show the research, customer experience, communications, and operational systems underneath that made the community outcomes possible.
Mapped the journey before building, so growth added members without diluting the experience.
22x
Member growth with the foundations in place
Learn more about the Keepler Customer Experience Journey project →
Earned trust before asking people to join, and growth followed.
450%
Community growth in three months
FLARE · COMMUNITY · MARKETING
Diagnosed where customers dropped off and sequenced the solutions by evidence, not opinion.
+ 20%
Product activation, sustained year-over-year
Learn more about the Flare Activation and Customer Experience Research project →
Created the quick-start guide that transformed setup friction into action.
242%
Activation lift in week one
Built the sales organization, from the tools to the pipeline and the playbook that prepped the team for acquisition.
0 → 1
A documented B2B motion the team could run
FLARE · PRODUCT · CUSTOMER EXPERIENCE · RESEARCH
KEEPLER · CUSTOMER EXPERIENCE · RESEARCH
FLARE · SALES · PARTNERSHIPS · OPERATIONS
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![Smiling woman with natural curly hair wearing a pink blouse against a white background.]()
"Alex is incredibly committed to her work, creative and detail-oriented. She is also naturally compassionate and brings the empathy required to understand customer problems deeply and find creative solutions to user needs.”
— Adaobi Kanu
Founder and Entrepreneur -
![A young woman with long, curly red hair, wearing glasses, a white top, and a black jacket, smiling against a white background.]()
“Alex’s analytical sales background is rare in the community world and gives her an advantage in knowing how to drive results towards the impact you want to make. Alex builds with authenticity, empathy, and integrity.”
— Quinn Fitzgerald
Founder & CEO of Flare
Mission-Driven Entrepreneur,
Survivor-First Personal Safety Leader,
Obama White House -
![Close-up of a smiling woman with long dark hair wearing a yellow top and a gold necklace, against a white background.]()
“A natural advocate for people, Alexandria brings true passion for community. She's able to bring people together around topics and create community programming that increases engagement and connection.”
— Reina Pomeroy, MSW, PCC
Fractional Community Executive at Emberlin Consulting
The first conversation is on me